Discover how we’ve helped contractors just like you scale their businesses with high-value projects and a steady pipeline of leads.
A California-based contractor had an ambitious goal: to expand beyond their local market and secure B2B leads across neighboring states. The challenge was clear—how could they attract highly convertible leads from multiple new locations without overwhelm
We took a strategic, data-driven approach to address the challenge. First, we pinpointed key states to target and developed laser-focused ad sets for each, using different messaging for each audience based on their unique pain points and interests.
With an initial ad spend of $40/day, we tested four different ad sets, refining them over time based on real-time performance. Our team focused on optimization, adjusting budgets as needed to maximize results and ensure we were attracting the best leads possible.
In just six months, our strategy paid off:
- Over 125 scheduled calls from four states
- An impressively low cost-per-lead of just $39.79
- Two winning ad sets and creatives, each tailored to specific target audiences
- So successful, the client decided to scale up, increasing their target to ten states in the next six months
By the end of the contract, what began as a local business venture turned into a nationwide lead-generating machine, paving the way for future growth and expansion.